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Vision

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Vision

To be a leader in enhancing Thailand's capabilities through the distribution of quality technology solutions and environmentally friendly technology solutions, creating sustainable growth for all stakeholders in our business ecosystem

Mission

  1. Source and deliver high-quality technology solutions that are functional and provide value for investment.
  2. Develop a strong and comprehensive nationwide business partner network.
  3. Create excellence in service and technical support for partners and customers.
  4. Develop personnel to gain expertise and grow alongside the organization.
  5. Conduct business with good governance and social responsibility.

Long term goal

  1. Business Growth:
    • Be the market leader in distributing innovative and high-quality technology.
    • Expand reseller network to cover all areas and industries.
    • Create sustainable and continuous growth in revenue and profit
  2. Organizational Development:
    • Build a high-performance organization through technology and innovation
    • Develop personnel to achieve high expertise and organizational engagement
    • Create an organizational culture that emphasizes learning and innovation
  3. Business Ecosystem Development:
    • Create mutual success with vendors and resellers
    • Elevate service standards in the industry
    • Generate positive impact on society and environment

Strategy

  1. Product Strategy:
    • Select and develop high-quality product portfolios that cover market needs
    • Promote environmental sustainability by sourcing and distributing energy-efficient equipment to reduce environmental impact and encouraging proper electronic waste management.
    • Differentiate through innovative and high-value solutions
    • Develop value-added services for products
  2. Channel Strategy:
    • Develop strong and comprehensive reseller networks
    • Create efficient support systems for partners
    • Develop digital sales channels to increase efficiency
  3. Technical Support Strategy:
    • Invest in developing expert technical support teams
    • Create high-standard service systems, responsive service system and accessibility across diverse channels.
    • Develop modern tools and support systems
  4. Operational Excellence Strategy:
    • Develop efficient and transparent work systems
    • Enhance cybersecurity and risk management
    • Create balance between short-term and long-term growth
    • Conduct business with environmental and social responsibility